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B2C: Consumers

How an individual goes from a visitor on kwilo.ai to a paying Pro subscriber. This is Kwilo's growth engine.

B2C signup-to-paying flow

The loop in plain English

  1. A visitor signs up on the marketing site and picks a persona: learner, parent, or trainer. → Persona vocabulary · Persona capabilities
  2. Trainers hit a waitlist hold (a painted-door test) while the learner/parent path continues. → Trainer signup hold
  3. Email must be verified before the workspace opens. → Email verification gate
  4. They land in a chat-first workspace on the free tier. → Post-signup workspace
  5. They use the AI tutor and chat, capped at a free monthly pool of actions. They can upload their own notes, syllabus, or past papers into My Space so the tutor grounds answers in their material. → AI Tutor (Kwilo Intelligence) · My Space · Chat Workspace
  6. They hit a Pro wall, either a quota limit or a Pro-gated payoff (plan generation, or practice beyond each subject's free top chapter). Some surfaces show a free teaser (unmetered, the conversion hook) before the paywall. Free uploads are capped too: exceed the file or storage limit and the paywall opens. → Unified locks · Practice Hub gate
  7. They upgrade through Razorpay (monthly or yearly Pro). → Two-tier pricing · Payments
  8. Pro unlocks the rest: every chapter in the Practice Hub (free learners practise the top-ranked chapter of each subject), plan generation, no limits, and the subscription enters its lifecycle: renew, cancel, refund, pause. → Subscription lifecycle

The money path, in one line

Free pool → hit a wall → teaser → paywall → Razorpay → Pro. Every B2C feature decision is about moving a learner one step further along that line without burning trust.

Why a teaser before the paywall

A hard wall on the one premium hook sells it on an abstraction. Instead, a free learner browses the Practice Hub and practises the top-ranked chapter of each subject, and sees a blurred plan preview, before hitting the paywall on locked chapters or plan generation. Feeling the value first, then upgrading, is the conversion mechanic behind the Practice Hub gate.

All B2C feature docs

Signup & personas

Freemium & pricing

AI Tutor & chat

Learning experience